Unveiling a new logo might sound like an innocuous marketing strategy, but it can make big waves internally and externally for a company. Consider the recent case of Uber, which operates in dozens of countries, including Canada. Uber decided to change its logos, and that meant that everyone in Toronto who used the service had to get accustomed to the new look. If potential customers were confused by Uber’s updates, the company’s revenue streams could go down. In other words, changing the logo was a serious switch. Regardless of the size or scope of your company, embracing a different logo can create waves, just like it did for Uber. (The jury’s still out on whether the logo has had any fiscal impact.) That’s one of the reasons organizations need to think of everything when planning to showcase a new logo, including contacting an interior design firm.
Interior design firms can help Toronto companies that are involved in the process of rebranding, which often accompanies the desire for new logos. Rebranding entails restructuring the way that the world sees the business. That, in turn, necessitates that physical workspaces have to echo the business’s anticipated growth trajectory. For example, a company that has always had a logo featuring neutral colours and is now moving to bolder designs will want to update the interiors of its workspaces accordingly. Why? The answer is simple: Imagine a customer walking into a company’s offices after seeing a logo featuring a strong colour palette, only to be greeted by furnishings and décor promoting black, white and tan hues. Does this result in a subtle psychological confusion? Absolutely. Most people will never be able to name the reason they feel an imbalance. Yet it’s still important because most individuals make decisions based on their emotional responses, not on logic.
Similarly, the office furniture and structure of the interior design has to mimic the updated logo. If the logo is angular, the interior design of the workplace probably won’t feature curves. The same is true for a logo with S-shapes and circles. How about a logo that features a symbolic design instead of an obvious one? These all have to be taken into mind and applied by interior design firm personnel. Without such considerations, the benefits of having a new logo may fall behind the hazards of not being fully committed to the process.
The good news is that a new logo does not mean a company must absolutely transform its office spaces from the ground up. Often, many elements can be kept or modified. The only way to know, though, is to consult with an interior design firm that customizes its processes, as well as takes everything – including the organization’s logo or logos – to heart.
If your Toronto-based organization is planning a new logo design, it doesn’t hurt to call upon an interior design team like Mayhew to make sure you’re planning in a comprehensive way.
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Mayhew specializes in office interior design. We work with our clients to maximize their investment in technology, process and people by leveraging their investment in space. Combining smart workspace planning with the right office furniture will contribute directly to your business results. Mayhew creates and maintains workplaces that work™ by developing plans and providing innovative solutions to boost productivity, facilitate collaboration, enhance work life, build organizational pride and, ultimately - contribute quantifiably to our clients’ success.