Toronto, Canada -European automobiles have a distinctive style of their own, so when Pfaff-McLaren needed a state-of-the-art boutique dealership to display the vehicles (which could perhaps be considered works of art in many cases), the company turned to Canada’s Mayhew.
Long known as a leader in the area of interior workplace design solutions, Mayhew worked with Pfaff-McLaren and partners, CS&P Architects Inc., to create spaces that reflected the business’s uniqueness while allowing for future growth. The results included:
- A premium environment where luxury and high-end automobiles could be displayed for purchase by aficionados seeking a customized experience. Lines are sleek, leading to a rich customer experience that would resonate with purveyors of this type of higher-end merchandise.
- Spaces specifically designed for each vehicle being displayed, as well as that vehicle’s necessary parts and options. Thus, clients could envision their ideal vehicle models in a no-pressure atmosphere that afforded them all the information they would need to make their choices.
- Transparency between the rear “shop” area and the display area, intended to both make the space more open and to showcase the abilities of Pfaff-McLaren’s expertise.
Pfaff-McLaren’s site, now complete, is streamlined and advanced. Features of the color schemes include reds complemented by gray tones, echoing a sense of speed mingled with stability.
“When we began working on the Pfaff-McLaren project, we were tasked with several responsibilities, not the least of which was to finish the boutique dealership in a very tight timeframe,” explains Steve Cascone, Vice President of Consulting at Mayhew. “That really stretched us creatively, and made us even more determined to produce solutions that would be talked about for years to come by both the client and every visitor to their showroom.”
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