When MCAP, one of Canada’s preeminent independent mortgage companies, had outgrown their existing offices located in Kitchener, Ontario they looked to their trusted long-term partner in workplace strategies, Mayhew Inc., to design their new space. After a year of reviewing all their real estate options (everything from greenfield to office tower renovation), MCAP chose the Factory Square Campus (formerly Blackberry’s warehouse) a modern glass and steel conversion in Waterloo’s innovation hub, The Idea Quarter.
The design vision was to create a space that fostered behaviour that encouraged growth, innovation and creativity. With MCAP being a successful Canadian company, the space had to incorporate Canada’s rich history and embrace the energy of the local tech sector. Existing architectural features like the large windows, steel columns, concrete floor, brick walls and skylights are accessible to all staff. The design and branding strategy morphed, melded and deconstructed the company’s logo and signature Canadian iconography into design elements that were aesthetic but functional as it served as graphic film required for glass and provided locations to address power, data and plumbing needs.