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Kubota Canada Ltd. has positioned itself as a manufacturer of quality products that its customers can rely on. In order to solidify Kubota’s position as a dominant leader in the North American market, KCL has established its Facility Branding Guidelines as a blueprint for continued success.
Kubota Canada recognizes that its dealerships are a means to showcase their quality products through the application brand standards. Accordingly, the Facility Branding Guidelines were developed to assist dealerships in creating and maintaining well-designed and well-planned dealership facilities that benefit the customer, Kubota and the Dealer.
OBJECTIVES
The all-encompassing objective of the Facility Branding Guidelines is to represent the Kubota brand and values through the experience of the retail setting. The experience in the dealership is often the most significant brand touch-point for customers, and it is important to capitalize on the opportunity to strengthen their positive views of Kubota. Similarly, the impression a consumer has of the facility plays a very significant role in forming individual perceptions of the brand.
Therefore, the Guidelines are an excellent means to define and enhance the consumer experience with the look of the facility, the functional layout, and the product displays. When implemented, the Image Program will.
- Strengthen the visual identity and recognition of the brand amongst consumers
- Distinguish Kubota from its competitors
- Instill confidence of Kubota with the consumer
- Successfully showcase wholegood products
- Enhance the sales and service of Kubota products
- Support Kubota employees in executing the Kubota experience
- Increase profitability
The Kubota Facility Branding Guidelines are intended to support its dealers. Kubota Canada Ltd. recognizes the diversity of settings its dealerships are located in, the variance in products offered, as well as the range of sales volumes. Accordingly, the Kubota guidelines are structured as a ‘kit-of-parts’ solution, allowing the varied scope and sizes of its dealerships to dictate how the image program is implemented.
