About the project
Mayhew Inc. proudly underscores our enduring partnership with Kia Canada, which commenced with their inception in the Canadian market. Since 2003, we have been pivotal in facilitating Kia’s brand evolution, including the recent comprehensive Brand Identity refresh aligned with the new 2021 Image program standards from Korea. The transformative Image Program, a keystone achievement, is designed to transcend Kia’s trajectory from conventional vehicle manufacturing to pioneering sustainable mobility solutions provision. By meticulously aligning facility modifications and specifications for both exterior and interior components and materials with Kia’s innovative design philosophy, OPPOSITES UNITED, this program not only facilitates immediate enhancements but also sets a visionary stage for upcoming product advancements and cultivates a captivating customer environment.
Our role encompassed the seamless adaptation of these standards within Canada, alongside guiding their dissemination across the dealer network through precise Design and Control Documents (DCD) for renovations and new builds. Furthermore, we devised a tailored program for dealers who had previously undergone brand image enhancements. We also support Kia in the management of compliance to facility brand guidelines throughout the facility lifecycle.
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